I wasn’t going to buy one. ..I was resolute I wouldn’t buy one… But then the moment the .co domains were released I headed over to Namecheap and bought LisaHartwell.co
Why did I succumb on this occasion?
I already own the .com, .co.uk and .net of my name, and have for many years (way before I even understood why it was important – but thankfully my ex-husband and my best friend both saw the benefits).
Whenever a new domain extension has come onto the market I haven’t bought into the hype and felt the need to add to my collection. After all, nothing beats the .com on a global scale or the .co.uk for my home country.
But, I now have a “celebrity” competing for the same name (OK, she has a Wu between the Lisa and Hartwell but many people don’t remember that) as well as many more Lisa Hartwells around the world who are becoming savvy about the Internet. My name is my main business name so, at least for the time being, it is important to me to be easily when clients search for me.
And it struck me that while .co is never going to be as popular as a .com just how easy it can be to mistype .com and put .co.
So, although I did buy (slightly) into the .co hype, it pretty much came down to that: if someone mistypes the .com in the url I want them to find my site and no one elses.
And if .co takes off and becomes popular (Google have announced they will treat it as a global domain extension) then maybe I’ll do something different with it.
I’d love to know if you bought any .co domains and why…share your reasons below…
I now have five so i did buy into the hype a bit. Like you I have my name because unlike you I don’t have my name .com or .net or even .org. I also bought some things that suit my businesses because they complement well. If .co takes off I will be there