I may be a bit late to the party with this one (and feel free to tell me if I am) but I noticed something cool on YouTube today.
Following a Tweet from the very gorgeous Gary Sinise I followed a link to a video on YouTube for his Public Service Announcement on behalf of The American Veterans Disabled for Life Memorial.
As you can see you can donate right on the page below the video. This is immense for non-profits, as donations are most likely to come as a result of an emotional response to something that has been seen or heard. Any barrier between that response and the opportunity to make a donation (such as going to a totally different site) will reduce the response.
And then I noticed that YouTube has a whole program dedicated to NonProfits (OK, maybe this has been here a while and I just didn’t know about it) – currently available for the US, UK, Canada and Australia.
I’m seeing more and more new possibilities appearing on YouTube that I’m loving (like being able to embed custom width videos – YAY!).
Meanwhile, since Gary Sinise’s tweet prompted the blog post here’s the video he linked to:
Pretty soon I’m sure they’ll find a way to add a donation button on the end of videos like these with a call to action. In the meantime, click the video to visit YouTube if you want to donate to this cause.
